About

I have spent more than 20 years working across journalism, public relations and communications. I hold a BA (Hons) in English and Sociology from Maynooth University and an MA (Hons) in Journalism from Dublin Institute of Technology. Boasting a distinguished career in journalism and corporate PR & Communications, I seamlessly integrate my academic knowledge with practical experience.

I am also a published author (Unless By Invitation - Crimes That Shocked Ireland, Blackwater Press, October 2014). I excel in media relations, copywriting, and event management, tackling challenges with finesse and precision.

Throughout my career in public relations, I have partnered with local, national and global organisations and individuals. I have worked with start-up and scaling businesses, as well as established enterprises, nationally and internationally.

I have consulted – in both the private and public sector – for charities, institutions, and multiple businesses across the technology, engineering, investment, hospitality, property, and media sectors, among others. I also have vast experience with clients in the political sphere.

Within the media landscape, I have written for local and national newspapers, online publications, and trade magazines. I spent 11 years with The Western People newspaper in Ireland, where I was Deputy Editor.

I have also hosted podcasts, conducted on-stage interviews for various events, and acted as MC for occasions and ceremonies across several industries.

By encouraging a collaborative working relationship, I foster a dynamic partnership with my clients. I develop carefully crafted strategies designed to elevate my clients' brand visibility and reputation. In so doing, I build bridges between the companies I work with, and the outside world.

My experience on both sides of the media landscape enables me to take my clients’ messaging and objectives, and translate them into outreach to which I am confident publications will respond. Managing relationships and building trust on each side of the table, I ensure the right stories land in the right places, at the right time.